A US-based supply chain solutions company was preparing to launch a new software product and was in dire need of business sales leads. However, their internal sales team was not large enough to handle the time-consuming tasks of finding and qualifying potential customers. Despite the steady success they get from their outbound marketing efforts, they weren’t generating enough new business leads to feed the internal sales team. The company decided that it was time to incorporate inbound lead generation into the marketing mix.
Power22Maketing, responded to the quickly approaching launch deadline, by designing and implementing an inbound lead generation strategy for the client, utilizing LinkedIn. The lead generation strategy was a success. The company was able to increase the volume of leads that are handed off to sales which translated into more sales.